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Is Social Media Right For Your Business? Here's How to Find Out.

Recently, a lot of people have been claiming they have a social media campaign simply because they've launched a Facebook page. Unfortunately, a Facebook page does not constitute a social media...

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When Is Social Media NOT Right for Your Company?

A few days ago, I started a discussion on the 60 Second Forum (our LinkedIn Group) that asked the question, "When is social media NOT right for a company?" The discussion stirred up a good amount of...

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